Customer Dining Experience – If you can provide a better service than your local competitors, you will easily stand out in the crowd. It doesn’t matter if you have a small, medium or large restaurant – good customer service can turn your place into a success for sure. As a restaurant owner, all you need to do is to keep your customers happy so they can come to your restaurant again and again. It’s your job as a restaurant owner or manager to make sure that your staff will give your customers a good customer dining experience and it doesn’t have to be a difficult task.
Your restaurant will shine only at one stake when you will not only provide quality food but also provide good quantity. Even if you are running a well successful business, you still have to give attention on how you can enhance your customer dining experience. Here in this article we are providing you 7 practical ways to Improve Your Restaurant Service and Enhance Your Customer Dining Experience
Dealing with Customers Complaints and Concerns
The Customer is always right’ is the well-known proverb amongst all the people associated with the restaurants. Any issue or concern of any customer should be taken care of on priority basis. However, in the digitalized world, customers prefer to post their complaints on social media platforms. But whenever customer posts their complaints online, the management should be responsive enough and should reply with politeness and courtesy.
Customer satisfaction should be your major goal. Always allow your customer to voice their concerns freely and pay full attention to their body language and words if any of your customers is unsatisfied with the services. Employees should be empowered to handle customer disputes because it is the best and most cost-effective way to solve a problem. Offering a compensation is the best kind of apology you can offer in case of any misunderstanding or mistake. Even a small offering like giving a dessert for free or tiny amuse-bouche can gain you huge customer service point.
Attract New Customers to Your Restaurant
You probably know the importance of first impressions. Always remember one thing that a regular customer is more likely to forgive a sub-par experience than a brand new customer. But, even more, common than a bad restaurant experience is a forgettable one. Even your little extra efforts given to your guests is a great first experience goes a long way towards turning them into loyal customers. Take steps to stay in touch and create a personal connection with them.
A lot of traditional marketing tactics are already in the market which you can turn to, but ad placements can cost a lot of money. Having a strong social media presence, however, costs nothing but your time. You can also put some money towards paid social media advertising, it can be an affordable alternative to purchasing ads in newspapers. Encourage your customers to write reviews of their experience dining with you. You can even develop a first-time customer program.
Maintaining Hygiene and Cleanliness in your Restaurant
Hygiene in restaurants is not just essential to ensure the health and safety of your employees and customers, but also because it plays a major role in the perception of your restaurant. The customers can get highly disappointed if the plates in which they are served food are dirty. One of the biggest complaint women has from the restaurants is of the dirty restrooms. Cleanliness and hygiene standards is a very important factor for any restaurant to ensure that your customer has an overall positive impression of your restaurant. The FSSAI license has laid down guidelines for cleanliness in restaurants that every restaurant has to follow. Always pay attention towards the little details as they can make a big difference in the way guests perceive your restaurant.
Any customer who chooses your restaurant to dine has prior expectations of great food and an excellent customer service and failing to deliver both can cause your restaurant business to suffer tremendously. If you succeed to make your customer happy and satisfied with your restaurant service, they are likely to talk about their experience with others and are also likely to return.
Using Technology for Great Restaurant Service
The use of technology is increasing manifold in all industries alike and in this digital age and with so many new restaurants opening, the restaurant industry is getting competitive on each step. Automating operations of the restaurants helps in improving its efficiency which in turn will improve your restaurant service.
You are not the only one who think of skipping a Point of Sale- POS software while opening a waffle business. Trust us when we say that it will turn out to be beneficial for you in the long run. A POS system does not help streamline your billing operations but also helps you keep a clear track of your inventory and reduces the food costs. You can run it from your tablet or laptop as well. Apart from the above mentioned basic costs, there are some miscellaneous costs such as Aprons for the staff, Mobile phones for accepting telephonic orders, laptop or tablet for cloud-based POS solution.
Ensuring Effective Communication between Staff Members
The most important principle of any great restaurant service is that there has should be consistent and effective communication between all your staff members. The staff members should be trained to communicate professionally. Regular staff meetings should happen so that all the staff members are on the same page. There should be good communication between the wait staff and kitchen staff which will ensure timely service, as soon as the food is prepared.
It should be with the written approval of your restaurant manager whenever your staff members are swapping shifts. This will prevent any kind of miscommunication between two employees and short staffing.
Work with influencers
Work with “Influencers” such as bloggers, Instagrammers, and Youtubers. Those with large followings on social media can serve as a great channel to reach your target customers. Come up with creative ways to get these “digital celebrities” to talk about you and your business on their social media channels.
- Focus on building relationships and ambassadors
- Don’t just look for celebrities
- Involve your influencer’s followers
- Trust the influencer